Moment-in-time report
Every dashboard section, gathered into one printable document.
McKinney Christian Academy
SEO & AI Visibility
Status update: November 4, 2026 · Baseline metrics: September 14, 2026 · mckinneychristian.org · Report generated November 12, 2026
The short version
AI scraper access was restored on October 30, 2026. Google Analytics now covers October 1–November 3, 2026. RankScore’s October AI visibility score is 46/100, up from September’s 43. A fresh site-health audit on November 3 scores 92/100 and confirms AI crawlers are now allowed; the host change’s impact on AI mentions is not yet established.
Contents
Completed · October 30, 2026
A setting in the SoSimpleCMS website host had disabled AI scrapers. After a phone call with customer service and work in the domain root, the restriction was removed on October 30, 2026.
No privacy or security was affected by this change, as confirmed by the website owner.
The work took time, but removing this barrier should give AI assistants better access to MCA’s content and support a stronger return on that content in the months ahead. The impact of this specific change on AI mentions and admissions results has not yet been measured.
Source: website owner’s completed work with SoSimpleCMS support. Fresh crawl and visibility checks pending.
Section 1
Uploaded reports; AI visibility labeled October 2026. Dates and rounded values are retained as reported.
AI visibility last checked October 2026 · site health audited November 3, 2026
How often AI assistants name MCA (+7.0% month over month)
Fresh audit · AI crawlers now allowed
Overall search authority
Organic traffic
6.1K
Rounded monthly estimate, not GA4 sessions
Ranked keywords
98
19 in the top 10
Referring domains
471
Same as September
Backlinks
4.9K
Rounded display
| Measurement | September baseline | Latest report |
|---|---|---|
| AI visibility · October 2026 | 43/100 | 46/100 (+3 points) |
| Site health · November 3 audit | 87/100 | 92/100 (+5 points) |
| Domain rank · report date not shown | 40/100 | 40/100 |
| Estimated organic traffic · rounded | 6,091/mo | 6.1K |
| Ranked keywords | 98 | 98 |
| Referring domains | 471 | 471 |
| Backlinks · rounded | 4,852 | 4.9K |
Uploaded November 4, 2026. The AI report is labeled October 2026; site health was re-audited November 3. Rounded traffic and backlinks cannot establish an exact increase.
Score by assistant · October vs September
September 36 · +16
September 54 · -4
September 28 · +8
September 54 · -10
Gold marker = September score
Schools AI assistants name
Counts and shares as displayed by RankScore.
Citation opportunity
Brand mentioned without a citation
MCA appears in answers but its website is rarely cited. Strengthen clear school facts, structured data and authoritative outside references — separate from allowing AI crawlers in.
Questions RankScore is tracking
No per-question judgments yet in this report — that is not the same as zero mentions.
| Search term | Position | Searches / mo |
|---|---|---|
| mckinney christian academy | 1 | 5,400 |
| academy mckinney | 2 | 4,400 |
| mca schools | 2 | 720 |
| mca calendar | 2 | 320 |
| charter schools mckinney | 3 | 390 |
Five of 19 top-10 keywords shown in the report.
Last run November 3, 2026, 10:59 PM. Very good health with a perfect indexing score and a solid mobile performance score of 81. Mobile load speed still suffers from a slow largest contentful paint of 13.3 seconds.
Indexing checks · all passing
Critical
Speed up main mobile content
Mobile Largest Contentful Paint is 13.3 s, far above the 2.5 s good threshold. Inspect the LCP element, prioritize its image or font, preload it, and reduce render-blocking resources for mobile.
Moderate
Reduce mobile speed index delay
Mobile Speed Index is 5.6 s versus 0.9 s desktop. Optimize critical CSS, defer non-critical scripts, and compress or deliver responsive images.
Minor
Shorten duplicate homepage title
The title tag repeats the school name: “Empowering Students for Success | McKinney Christian Academy | McKinney Christian Academy”. Remove the duplicated brand suffix and keep it under roughly 60 characters.
Reported monthly searches
Discovery candidates only — RankScore doesn’t define the score or region, so these aren’t verified McKinney demand.
5 clusters · 7 of 20 articles started
Recent articles in RankScore
Section 2
Uploaded GA4 report · October 1 – November 3, 2026.
Google Analytics · October 1 – November 3, 2026 · Uploaded report, not a live connection
Active users
12,465
Site-wide GA4 active users
New users
11,356
New users reported by GA4
Average engagement
35.3s
Per active user; not average visit duration
Events
97,501
All recorded events; not conversions
Organic search sessions
6,303
Google, Bing, Yahoo and DuckDuckGo
AI assistant sessions
66
ChatGPT 64 · Gemini 2
| Page title | Views | Active users | Events | Bounce rate |
|---|---|---|---|---|
| Tuition | 1,144 | 822 | 2,957 | 29.19% |
| Apply to MCA | 535 | 312 | 1,399 | 20.22% |
| Admissions Pathway & Policies | 227 | 164 | 582 | 10.95% |
| Inquire about MCA | 178 | 133 | 443 | 11.61% |
| Visit MCA | 131 | 68 | 390 | 25.00% |
Pageviews and users are not completed admissions actions. The export contains no key-event results.
| Page title | Views | Active users | Events | Bounce rate |
|---|---|---|---|---|
| Empowering Students for Success | 16,260 | 9,157 | 55,592 | 54.14% |
| Leadership & Faculty/Staff | 3,521 | 609 | 8,343 | 24.33% |
| Calendar | 2,225 | 672 | 3,999 | 26.59% |
| Tuition | 1,144 | 822 | 2,957 | 29.19% |
| McKinney Christian Academy | 835 | 783 | 3,191 | 89.28% |
| Apply to MCA | 535 | 312 | 1,399 | 20.22% |
| Careers | 523 | 371 | 1,437 | 35.06% |
| Search | 416 | 223 | 1,429 | 6.52% |
| Golf | 356 | 174 | 1,206 | 37.16% |
| Welcome | 349 | 272 | 952 | 25.46% |
| Why MCA | 256 | 187 | 634 | 14.54% |
| Athletics Overview | 248 | 210 | 665 | 8.51% |
| Bell Schedule | 229 | 147 | 579 | 41.56% |
| Admissions Pathway & Policies | 227 | 164 | 582 | 10.95% |
| Academics Overview | 219 | 179 | 563 | 11.98% |
Grouped by page title, not URL. Active users cannot be added across titles to produce a site-wide total.
| Source / medium | Sessions |
|---|---|
| (direct) / (none) | 12,938 |
| google / organic | 5,742 |
| bing / organic | 364 |
| yahoo / organic | 129 |
| ig / social | 85 |
| mckinneychristianathletics.org / referral | 78 |
| duckduckgo / organic | 68 |
| chatgpt.com / ai-assistant | 64 |
| clients3.sosimplecms.com / referral | 49 |
| mail.google.com / referral | 45 |
| l.instagram.com / referral | 35 |
| facebook.com / referral | 32 |
| canva.com / referral | 29 |
| mckinneychristianacademy.createsend.com / referral | 27 |
Source: Reports_snapshot.csv · McKinney Christian Academy · October 1 – November 3, 2026. This 34-day report is not an October-only measurement and is not directly comparable to September’s different reporting source and period.
Section 3
The plan the work is measured against.
Primary objective
Increase qualified organic search visibility among prospective families considering private or Christian education in McKinney and nearby North Texas communities.
The goal is not maximum website traffic. Prioritize qualified enrollment demand over raw traffic volume.
MCA currently experiences strong enrollment demand. For 2027–2028, many grade levels may begin with an admissions wait pool.
Greater availability expected: Pre-K, Kindergarten, 9th grade, 10th grade.
Enrollment availability should be reviewed after re-enrollment concludes January 31. Do not publish definitive availability claims without confirming them with MCA Admissions.
1. Choosing a school
Help parents evaluate their educational options.
2. Christian education
MCA’s approach to faith, biblical worldview, discipleship and spiritual formation.
3. Admissions
Answer practical admissions questions before families have to call the school.
4. Academic experience
Academics, college preparation, learning support, class environment and transitions.
5. Student life
Athletics, fine arts, community, leadership, clubs, relationships and student experience.
6. Grade-specific entry points
Especially strong resources for Pre-K, Kindergarten, 9th grade and 10th grade.
Visibility
Enrollment intent
Conversions
Content
Primary KPI
Qualified organic admissions actions generated by search. Traffic growth alone is not sufficient.
Section 4
September baseline versus uploaded RankScore reports; this is not a fresh October site audit.
| Measurement | September baseline | Latest report |
|---|---|---|
| AI visibility · October 2026 | 43/100 | 46/100 (+3 points) |
| Site health · November 3 audit | 87/100 | 92/100 (+5 points) |
| Domain rank · report date not shown | 40/100 | 40/100 |
| Estimated organic traffic · rounded | 6,091/mo | 6.1K |
| Ranked keywords | 98 | 98 |
| Referring domains | 471 | 471 |
| Backlinks · rounded | 4,852 | 4.9K |
Uploaded November 4, 2026. The AI report is labeled October 2026; site health was re-audited November 3. Rounded traffic and backlinks cannot establish an exact increase.
Section 5
Ranked by the difference each one is likely to make.
Currently #4 for a 4,400/mo term — one position away from the top three, where most clicks happen.
Already #1 for 5,400 searches a month but not being monitored — a slip would go unnoticed.
October’s RankScore AI score is 46/100, up from September’s 43. Per-query judgments are unavailable and the domain is rarely cited. The host restriction was removed October 30, and the November 3 site-health audit confirms AI crawlers are now allowed; the impact on mentions has not yet been measured.
Calvary Christian Schools vs. MCA captures families actively comparing options.
The only critical technical issue affecting every page and every visitor on a phone.
Section 6
Content written for the school, and what is queued next.
September 14, 2026 · target term “calvary christian schools” · 1,650 words
The Calvary name covers several independent schools across the country. This comparison helps McKinney-area families sort the name from the campuses and weigh both options on the factors that matter.