mckinneychristian.orgSearch baseline: September 14, 2026 · Analytics through November 3, 2026

Ongoing partnership

Monthly progress

Each month adds a new row here, so progress is measured against the starting point rather than guessed at.

Baseline month

Sep 2026 is the starting line. Every figure below is the number we will measure future months against.

Month-by-month

MonthOrganic trafficKeywords rankingDomain rankAI visibilitySite health
Sep 20266,09198404387
Oct 2026October AI visibility: 46/100; site health re-audited Nov 3 at 92/100

Latest report comparison

MeasurementSeptember baselineLatest report
AI visibility · October 202643/10046/100 (+3 points)
Site health · November 3 audit87/10092/100 (+5 points)
Domain rank · report date not shown40/10040/100
Estimated organic traffic · rounded6,091/mo6.1K
Ranked keywords9898
Referring domains471471
Backlinks · rounded4,8524.9K

Uploaded November 4, 2026. The AI report is labeled October 2026; site health was re-audited November 3. Rounded traffic and backlinks cannot establish an exact increase.

Completed · October 30, 2026

AI scraper restriction removed

A setting in the SoSimpleCMS website host had disabled AI scrapers. After a phone call with customer service and work in the domain root, the restriction was removed on October 30, 2026.

No privacy or security was affected by this change, as confirmed by the website owner.

The work took time, but removing this barrier should give AI assistants better access to MCA’s content and support a stronger return on that content in the months ahead. The impact of this specific change on AI mentions and admissions results has not yet been measured.

Source: website owner’s completed work with SoSimpleCMS support. Fresh crawl and visibility checks pending.

What we track each month

Search traffic

Estimated visits arriving from Google each month, and which pages earn them.

Keyword movement

Positions gained or lost across the tracked set, with branded and local terms flagged separately.

AI visibility

How often ChatGPT, Gemini, Claude and Llama name MCA when parents ask about schools.

Competitor mentions

Which nearby academies are being recommended instead, and on which questions.

Site health

Speed, crawlability and technical issues that hold back both search and AI.

Content shipped

Articles published that month and the search terms each one targets.

Reporting rhythm

  1. 1Data is pulled in the first week of each month and added to the table above.
  2. 2Wins and losses since the previous month are summarised in plain language.
  3. 3Next steps are re-ranked based on what moved and what didn't.
  4. 4New articles are added to the Articles tab for review.