Recommended changes

Next steps, in order

Ranked by the difference each one is likely to make. Work top down; the first three carry most of the upside.

Completed · October 30, 2026

AI scraper restriction removed

A setting in the SoSimpleCMS website host had disabled AI scrapers. After a phone call with customer service and work in the domain root, the restriction was removed on October 30, 2026.

No privacy or security was affected by this change, as confirmed by the website owner.

The work took time, but removing this barrier should give AI assistants better access to MCA’s content and support a stronger return on that content in the months ahead. The impact of this specific change on AI mentions and admissions results has not yet been measured.

Source: website owner’s completed work with SoSimpleCMS support. Fresh crawl and visibility checks pending.

Ranking opportunities below are based on the September 14 baseline; fresh measurements are pending.

Optimize the “mckinney academy” page

High impact

Currently #4 for a 4,400/mo term — one position away from the top three, where most clicks happen.

Tighten the page title and heading around the exact phrase
Expand the page with the details parents search for
Add internal links from admissions and the homepage

Track “mckinney christian academy”

Medium impact

Already #1 for 5,400 searches a month but not being monitored — a slip would go unnoticed.

Pin the branded term in tracking
Set an alert for any drop out of position 1

Close the two AI-visibility gaps

High impact

October’s RankScore AI score is 46/100, up from September’s 43. Per-query judgments are unavailable and the domain is rarely cited. The host restriction was removed October 30, and the November 3 site-health audit confirms AI crawlers are now allowed; the impact on mentions has not yet been measured.

Publish a direct, factual answer page for each question
Rerun the AI visibility checks now that the November 3 audit confirms crawlers can read the site
Add school facts in a machine-readable format

Write the staged comparison article

Medium impact

Calvary Christian Schools vs. MCA captures families actively comparing options.

Draft an honest, fact-based comparison
Link it to admissions and the tuition page

Fix mobile speed

High impact

The only critical technical issue affecting every page and every visitor on a phone.

Compress and properly size hero imagery
Reduce scripts loading before first paint

Technical items to clear

Critical

Mobile main content takes 13.3 seconds to appear

Mobile Largest Contentful Paint is far above the 2.5 s good threshold; phone visitors may leave before the page finishes.

Moderate

Mobile Speed Index much slower than desktop

5.6 s on phones versus 0.9 s on desktop; the page feels sluggish while it fills in.

Minor

Homepage title repeats the school name

The duplicated brand suffix looks messy in search results and may get cut off.